The Global Launch Event for the TotalEnergies BWF Thomas & Uber Cup Finals 2024 was conducted on Sunday 19 November in Chengdu.
The event saw the unveiling of the official logo and slogan, besides an invitation to local sponsors and volunteers to be part of the prestigious event.
The slogan, ‘Badminton World Shines in Chengdu’ (羽世界 共荣耀), captures the significance of a Chinese city hosting the BWF Thomas & Uber Cup Finals for the first time since 2016.
In his video message, BWF President Poul-Erik Høyer conveyed his best wishes for the hosting of the tournament, while thanking Chinese Badminton Association and Chengdu Local Organising Committee for their preparations for the event.
“Chengdu has a proud history of hosting international sporting events, and I have no doubt next year’s men’s and women’s team world championships will be a wonderful spectacle.
“Best of luck for the coming months and I look forward to seeing everyone next April,” Høyer said.
The event was attended by BWF title sponsor TotalEnergies, and tournament partners Victor and Ganten.