The Badminton World Federation (BWF) has extended its deal with VICTOR to serve as the Official Equipment Partner of the BWF Thomas & Uber Cup Finals for 2026.
The renewal reaffirms BWF and VICTOR’s ongoing commitment to the world’s top team badminton competitions.
BWF Secretary General Thomas Lund said: “The BWF is delighted to extend our partnership with VICTOR for 2026.
“VICTOR is an iconic, world-leading badminton brand that has set new benchmarks in performance and innovation.
“The BWF Thomas & Uber Cup Finals has historically produced some of the most exciting moments in our sport.
“It is only fitting then that this marquee event is associated with a brand of VICTOR’s calibre.”
Jeff Chen, Chairman of VICTOR, added: “We are honoured to extend our collaboration with BWF through to 2026.
“Team tournaments inspire unforgettable moments of unity, passion, and perseverance—values that perfectly align with our brand.
“It is our privilege to continue supporting athletes at the very highest level of the sport.”
The BWF Thomas & Uber Cup Finals 2026 will take place in Horsens, Denmark in April or May.
As the official equipment partner, VICTOR will provide world-class gear and professional services for the championships.
The agreement between BWF and VICTOR was made in collaboration with BWF’s global commercial agency, Infront.